Virgin Brides

That single act does more for your innovative culture than any program you could fund.

And here's a great example that with Richard Branson, who's one of the ultimate innovators, launched Virgin Cola, Virgin Brides, Virgin Cars, Virgin Digital, and the list of Virgin Ventures that no longer exists is genuinely long and it gets used as a punchline.

But look at what it enabled inside of Virgin.

Because ending a Virgin venture was normal and carried no permanent stain, launching one was cheap.