Aug 12, 2026 · 20 min · 10 segments
Send us Fan Mail In this episode of The Uprising Show, we sit down with Jonathan Baran, Co-Founder and CEO of Self Fund Health, to explore the…
Jonathan BaranGuest
Vivek NandaHost
And exactly what's the offering when somebody becomes your customer? Is it the whole plan? What are different pieces involved, specifically what you offer currently?

The fully insured plan, many know and recognize it, right? The challenge with it is that you have zero control, right? So you are a 50 life employer, you are a 200 life employer, you have a premium, you pay that premium, and it does not matter what the utilization is, right? I joke with folks to say like, Imagine this hypothetical thought experiment, right? That no one used health care on your fully insured plan.

It was a miracle, right? But guess how much you paid, right? You still paid that fully insured premium.

So you realize pretty quick in this fully insured model that it is a trap that you have to get out of, right? So you exit it.

And then typically next in the sequence is you you self-insure through one of those same carriers.

So then the next step in the process is that what many folks do is they unbundle the health plan.

And so what we've done itself in health is to say the next actual next step is we actually have to repackage that backup into cohesive health plan that functions and delivers the same product over and over again, because that's what the market wants.

So what we do is we replace the existing health plan, whether any one of those options, whether it's a fully insured plan, whether it's a currently self-funded plan in whatever form and replace it with an aligned health plan to the employer.

And exactly what's the offering when somebody becomes your customer? Is it the whole plan? What are different pieces involved, specifically what you offer currently?

The fully insured plan, many know and recognize it, right? The challenge with it is that you have zero control, right? So you are a 50 life employer, you are a 200 life employer, you have a premium, you pay that premium, and it does not matter what the utilization is, right? I joke with folks to say like, Imagine this hypothetical thought experiment, right? That no one used health care on your fully insured plan.

It was a miracle, right? But guess how much you paid, right? You still paid that fully insured premium.

So you realize pretty quick in this fully insured model that it is a trap that you have to get out of, right? So you exit it.

And then typically next in the sequence is you you self-insure through one of those same carriers.

So then the next step in the process is that what many folks do is they unbundle the health plan.

And so what we've done itself in health is to say the next actual next step is we actually have to repackage that backup into cohesive health plan that functions and delivers the same product over and over again, because that's what the market wants.

So what we do is we replace the existing health plan, whether any one of those options, whether it's a fully insured plan, whether it's a currently self-funded plan in whatever form and replace it with an aligned health plan to the employer.
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