And I'm sure there's a difference of sales cycle and timeline between that.

Yeah, it's I mean, I would say that most of our customers are have one unique attribute, which is that they're just frustrated.

Right.

It's just like they have seen enough of this to understand something is broken.

Maybe they haven't put their finger on it.

Right.

But they realize renewal after renewal, increase after increase.

What happens in, let's say, control in five years? How would that look like?