How Employers Are Missing Out on Health Benefits as a Major Retention Lever

You know, of course, you had your session here at the summit.

So I want to touch upon a few questions from there.

So you said if plans are a weapon, right, and most employers are holding backwards.

So what's the step one to get it right for employers?

To get their plans right or their communications right?

I guess their plans right.

Right.

So I'm not in plan design, but I couldn't really offer much wisdom there.

But what I can say that most employers aren't leveraging their communication.

You call it marketing, you call it sales or whatever.

They just don't know how to talk about benefits in a way that resonates with their average employee or that would attract a candidate who might not be looking for a new job.

But that's a real draw for a lot of people.

Yeah.

And I mean, I worked in several within health care.

And I always say, like, there are like very difficult subsegments in health care, like, for example, home care.

I mean, there is no reason for anyone to work in home care if there are not good health benefits.

And, and, and I've seen, again, I was, we owned a home care agency and I've seen that we made terrible decisions every year and in just selecting health benefits and not even communicating in the way how it should be.

but also just like it's such a big liver people would stay because of that and we just let it not use it yeah and it was just then you run into this you know iteration problem again and again and it's like doesn't work so i know what you're saying and it's just like how what i just feel like people just like not even considering this as like as a big leverage in the business And I see that in home care, it's always a contracted HR person who's not that savvy enough to even understand.

So who should take the onus of that? I guess that's the question on employers.

Wow, who should take the onus of it? I think it depends on the situation.

I do want to say something to your point.

The...

I remember a client said, I need to backfill this position.

And they left because they didn't think that we had this benefit, but we do.

And then I'm sitting there thinking, but did they know? It's like they don't know.