Found by Name, Missing by Need: The Authority Gap Accomplished Leaders Can’t See | Amie Thompson

Let's say an executive has a strong reputation, a good network, and years of experience, but their online presence doesn't reflect any of that.

How does that gap affect their ability to attract clients and generate revenue?

It's a great question and it's significant because people are spending so much time online searching for ways to solve their problems.

If you think about Something as simple, if we take business out of it, think about I'm hungry and I wanna go to a new restaurant.

The first thing you're going to do is usually go to Google and you're gonna start telling Google what type of food you like, what you don't like, and then what location you want.

You're going to describe what you need And then you're going to get all of these answers back.

It's the same way in business.

If somebody needs a consultant, if somebody needs legal help, they're going to go to the internet, whether it's Google or one of the AI tools, and they're going to start searching for something.

And then they're going to get results back.

So if you don't show up in those results, if your company doesn't show up in those results,

you

will get ignored.

And this is really important.

where that gap is.

It doesn't matter that you're excellent at what you do.

It doesn't matter if you have 15 years of experience doing it.

If people cannot find you, they will never know that.

And that is why it's so important to make sure you have a digital presence.

Yeah, it's very important to have a digital presence because it helps you sell more.

Yeah, so... point does personal branding stop feeling optional and becomes an important part of a growing business?

I would say if you are in business and you get a lot of referral business, that can sustain you for a while.

If you get to the point where that is slowing down, I think that's when you would notice that your brand needs some work.

Now, I would advocate that even if you get a lot of referrals, you should still be actively working on your personal brand.

But I think that's when the entrepreneur or the business owner would feel it is when they're not getting as many referrals.

Because most people have really good networks and you can let people know in your network what you do.