okay those thought uh thought parties like clients you've worked with before they are great for adding visibility so uh elian thank you um for for all of that uh amazing one so now let's talk about becoming uh uh being out there talking about visibility now if a professional wants ai tools and potential clients to recognize them as an authority in a feed so uh what are some practical steps that you can start taking from today in order for them to achieve this goal in the nearest future.

Yeah.

So if you're looking for AI tools to start recommending you, sharing information about you with particular people, making sure, you know, doing that audit that I mentioned will help.

But the biggest thing that I like to share with people is just shift your mindset just a little bit and don't think about yourself just as your business or your brand.

think about being a consumer, right? Every one of us has been a consumer.

We've purchased something, we've searched for something, we've gotten services from someone else.

And so if you think about it from that lens, then you're able to think about, well, what would I search for if I went to ChatGPT and I was looking for a consultant? What are the questions that I would ask if I'm looking for them to recommend someone to me? And that's gonna help you get a feel for how do other people search for you? And when you do that, then you can start to think, oh, I would use this phrase to search for someone like me.

okay amazing sharing uh now uh talking about giving value uh you i've heard this uh advice uh talking about posting so a lot of business a lot of small business people i uh advise to continuously post and post most of the things they do but most of the time posting more content do not produce more results or do not create meaningful authority so my question is why does this happen why posting more actually be bad for your business.

What influence would that expert have to get mentioned?

That's a great question.

So it is, it's not...

It's not always easy to understand because AI is new to a lot of people, but basically AI is, AI tools are crawling, so to speak, all over the internet, looking for information that matches what someone is searching for.

So for example, let's just say you're looking for a plumber, okay? I live in the US, I live in North Carolina.

So if I go onto ChatGBT and I say, I need to find a plumber, that can do something for me this weekend.

And then the AI tool might say, well, what state are you in? What city are you in? So what that means is a plumber that's located in California is not hopefully going to come up in my search once I narrow it down.

What does this process reveal about the difference between people who see between how people see themselves and how they communicate their value.

Ideally you shouldn't have, but still, this innate fear about AI, like, you know, okay, what if it's like, you know, end of an era and now I become irrelevant? So these kind of fears, you know, what are the actual gaps which are created because of this authority gap, like client-

Right.

Yeah.

I think there's, there's a couple of things.

So there's one around being found, right, and the visibility, but it's also...

I, I'll give you an example.

Even when I was CEO, like I mentioned, I was CEO of a marketing agency.

What, what does that misalignment look like in practice, and then what is the immediate first thing that you fix?