Getting Clients Gets Easy When You Understand This

So the first and probably the biggest problem that most people have when it comes to getting clients is where do these clients actually come from? There's so many different tactics and strategies you can use to get clients.

It can feel pretty overwhelming.

I want to simplify this for you.

And in order to make this super simple, I have a framework I'm going to share.

It's called the client path.

And when you understand this, it's basically like having the answers to the test to know what to focus on in your business to bring more clients in the door.

So the idea here is there's a simple three-step journey that every single stranger takes in your business to go from stranger to here's my credit card.

And those three steps are number one, grow.

Number two, nurture.

And number three, invite.

And I'll explain what these are in a minute.

But as we're going through this, I want you to be asking yourself the question, which of these three areas needs the most attention in my business right now? So grow is the first step of this journey, which is basically we need a way to get you in front of new people in your niche who don't know you.

Now from there, most people who meet you on day one are probably not gonna be ready to buy.

So nurture is basically we need a way to warm those people up and build trust and desire and a connection, a relationship with them so that they come closer and closer to actually wanting to buy from you.

And finally, invite is we need a way to actually extend that invitation to people in your audience who are ready to take that next step so that they can actually become paying clients.

So if we look at my business right now as an example, what am I doing in Grow? We use paid ads.

And then we also have YouTube organic content that I'm publishing every week.

And then nurture, we have our email list where we're sending out, let's say three to five emails a week on average.

And we also have our live monthly events.

And then invites are basically the offer that we're making off the back of those live events, as well as we're integrating like CTAs on the emails.

People end up booking a call and then they end up becoming clients.

And you might be thinking, OK, well, I know which of these areas is the biggest gap for me right now.

But the thing is, I often see a number of like predictable mistakes that people make in each of these areas, even when they think they've got them dialed in.

So grow is the first thing.

And, you know, what I see a lot in this area is people who are creating content, but they're not actually getting in front of enough new people.

So the first and probably the biggest problem that most people have when it comes to getting clients is where do these clients actually come from? There's so many different tactics and strategies you can use to get clients.

It can feel pretty overwhelming.

I want to simplify this for you.

And in order to make this super simple, I have a framework I'm going to share.

It's called the client path.

And when you understand this, it's basically like having the answers to the test to know what to focus on in your business to bring more clients in the door.

So the idea here is there's a simple three-step journey that every single stranger takes in your business to go from stranger to here's my credit card.

And those three steps are number one, grow.

Number two, nurture.

And number three, invite.

And I'll explain what these are in a minute.

But as we're going through this, I want you to be asking yourself the question, which of these three areas needs the most attention in my business right now? So grow is the first step of this journey, which is basically we need a way to get you in front of new people in your niche who don't know you.

Now from there, most people who meet you on day one are probably not gonna be ready to buy.

So nurture is basically we need a way to warm those people up and build trust and desire and a connection, a relationship with them so that they come closer and closer to actually wanting to buy from you.

And finally, invite is we need a way to actually extend that invitation to people in your audience who are ready to take that next step so that they can actually become paying clients.

So if we look at my business right now as an example, what am I doing in Grow? We use paid ads.

And then we also have YouTube organic content that I'm publishing every week.

And then nurture, we have our email list where we're sending out, let's say three to five emails a week on average.

And we also have our live monthly events.

And then invites are basically the offer that we're making off the back of those live events, as well as we're integrating like CTAs on the emails.

People end up booking a call and then they end up becoming clients.

And you might be thinking, OK, well, I know which of these areas is the biggest gap for me right now.

But the thing is, I often see a number of like predictable mistakes that people make in each of these areas, even when they think they've got them dialed in.

So grow is the first thing.

And, you know, what I see a lot in this area is people who are creating content, but they're not actually getting in front of enough new people.