The Answer Is Already in the Building (with Paul Cook)

What's different is now I teach people how to do it.

And this isn't the sort of stuff you learn overnight.

You don't do this on a training course.

In fact, if you search up now, how do I learn to be a transformation expert? You know, you'll get certifications, you'll get all sorts of odd things, right? This is stuff you have to learn on the job.

And my view is I've been doing it for 30 years.

I've got 30 years experience and I'm happy to share any of that.

We were just joking about it.

It's not rocket science, right? It's not easy.

And people will always try and make it complicated.

And there's some really simple things.

You know, when you've learned how to do something, you know how to do it.

And you say to people, have you thought about trying this? It's really obvious when you know.

But people seem to want to make this really, really complicated.

Yes, I'll

give you a really simple example.

I don't make a cup of tea, right? It actually sounds like super simple when everyone in the world can make a cup of tea.

But when you then go, but in China they make them differently.

And in Japan they make it differently.

I think about oolong tea.

My mum and my dad make different tea to each other.

I have a kettle that only boils to a specific temperature.

So if someone's making me a coffee, I'm like, you better put that on 90.

Yeah, but basically it's a bag in some boiling water.

But is that not oversimplifying it? Think about Japan.

Well,