The Tasteful Dossier | A Podcast About Weddings
Sep 15, 2026 · 24 min · 9 segments
Ask someone why they want a certain dress, flower, hairstyle, or tablescape, and eventually you'll probably get some version of: *I don't know. I just love it.* And maybe you do. But there's another…
Bailee CribbHost
But there is a concept of the exposure effect and that is extremely frequent in weddings, especially if you've been on Pinterest.
The more times you see something or are exposed to it, whether it be a concept, a song, a hairstyle, anything visual that your brain has to process, it gets easier each time your brain looks at it.
There's less of a concept and less synapses that your brain has to fire each time you see something that becomes familiar.
And we tend to respond more positively to things that we're comfortable with, that we're familiar with, things that we recognize.
And that creates a really interesting problem, phenomenon, occurrence, especially in the wedding space.
Something can go from unfamiliar to recognizable to familiar to I think I might like this thing without us really noticing what's happening.
But there is a concept of the exposure effect and that is extremely frequent in weddings, especially if you've been on Pinterest.
The more times you see something or are exposed to it, whether it be a concept, a song, a hairstyle, anything visual that your brain has to process, it gets easier each time your brain looks at it.
There's less of a concept and less synapses that your brain has to fire each time you see something that becomes familiar.
And we tend to respond more positively to things that we're comfortable with, that we're familiar with, things that we recognize.
And that creates a really interesting problem, phenomenon, occurrence, especially in the wedding space.
Something can go from unfamiliar to recognizable to familiar to I think I might like this thing without us really noticing what's happening.
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