Mere-exposure effect

So visibility isn't vanity.

It's psychology.

And here's where I believe messaging comes into this.

I think that simply being visible isn't enough because, yes, the mere exposure effect can absolutely help people become more familiar with you, but your messaging determines what they become familiar with you for.

In fact, what's actually happening is that your brain decided that this information is now relevant, and so you're starting to notice it more.

What that is called is the mere exposure effect.

The mere exposure effect is a principle that says people tend to develop a greater preference for something because they've encountered it repeatedly.

Essentially, what this means is that the more you see something, the more you like it.

I think about this as when skinny jeans started to go out of style.

The jeans remained the same, but it was your exposure to the new wide leg baggy jean.

That's what changed.

And alongside of the mere exposure effect, there's also this idea, this fact truly, that people need to see something 7 to 21 times before they're ready to take action, before they're ready to buy.

And I was kind of just looking for a good title that would be like using some kind of term, from these kind of weird experiments, particularly in the sixties, particularly weird.

And I got onto like the mere exposure effect, which is that we come to like things, we come to get used to them just by being repeatedly seeing them.

And then that's part of how we form friendships as well, even if you don't really like someone at first.

And there was like a footnote to this article that I was reading that mentioned the black bag experiment in like brief detail, enough to make me think this is what a bizarre thing to undertake.