Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

But I also want to just to start out, like, how do you think about app growth in general? Like, what are some frameworks that you've developed over the past couple of years of working at StudyFedge?

In terms of marketing a product, I think that in today's day and age, short-form content is very saturated.

So coming up with an original idea or original features is very important.

Having something, in my opinion, that a lot of people have created already, if you don't put your unique spin on it and showcase that differentiation online, it can be a little tough to take off.

But for us at StudyFetch, and we've been doing this more and more, is we've been really focused on brand and authenticity.

Because of how saturated UGC is currently, We've been really trying to take a step back and just really cater towards the people that are very receptive to our videos.

So those are people like med students, type A learners, people who really don't mind that the video's an ad because they are genuinely interested in school and actually find what we're showing off pretty interesting.

So it's not like virality at all costs.

It's more like find the people, like try to get views amongst the audience that will actually care about studying.

Like you don't want to just get like any student to watch the video.

You want people who will watch the video and like enjoy studying content.

Exactly.

Yeah.

And it's definitely been a shift.

I think when we when we were first marketing the platform, it was virality at all costs, because every time we post a video, and it would get views, obviously, we get users and subscribers.

But we've kind of started to shift our mindset, as time kind of went on to really dive into the type of content that really works for our current user base.

Let's go into some of the actual videos that you post to see which ones are actually driving downloads and revenue.

Right before that, let's look at the actual product.

So this is your landing page study fetch.

Could you explain quickly what is the product?

So StudyFetch is a AI-powered learning platform that's built for students.

The core product turns any course material that a student already has, so like lecture slides, textbooks, and written notes, into personalized study tools.

So they'll get back an AI-generated study plan that contains practice quizzes, flashcards, and also comes with an AI tutor named Sparky that references their course material along their learning journey.

Overall, though, the goal of the platform is to focus on better learning outcomes for students.