POCA - What Building Hims and Hers Taught Her About Starting Over

We're having a good time.

And, you know, and so that was actually one of the things I was going to ask you, which was, you know, why POCA? So why don't we back up for a second? And if you don't mind, just give us a 100-foot overview of POCA.

So polka is a better-for-you coffee, matcha, anything sweetener.

It's plant-based.

It's zero grams of sugar, three grams of fiber, a good source of fiber to keep you satiated, and great flavors like vanilla, caramel, and pistachio.

And... an amazing portable format so you can speak and it's perfectly portioned portion controlled so you know how much you're getting and you can bring it around with you because who hasn't had the experience of being on a plane in an airport or just how you know you get into the car you finally get your coffee the moment you've been waiting for all day you paid eight dollars for it in many cases and it doesn't taste the way you want it to and so being able to have that flexibility so you can Have your coffee taste the way you want.

You're not making any trade-offs and you're not going to crash out because you've just had 100 grams of sugar later on.

So yeah, that's what the product is.

The brand really is of a belief that we are hitting sort of a saturation point.

We believe that we're hitting a saturation point in this optimization era where we are counting everything and optimizing every moment.

And the thing that is falling off is this moment of joy and agency and in moments with other people.

Right.

I think like the more you're counting, the more you are.

It's almost like a protective behavior and everything controlled and stable, which doesn't allow you to have these moments of control.

well, it's a beautiful summer day.

I just want to go have ice cream with my kids because that is a memory that is core to me.

And I don't want to think about, well, maybe if I walk there and if I have half of a scoop of a kid's scoop and then I walk back and then I only have salad, it just, it's like a nonstop da-da-da-da-da-da-da-da.

We have all these wearables where we're having, things are getting, we're getting inputs constantly, but it's not it's not the inputs that we believe are the only inputs that are important to live a good life.

And it just seemed like You're doing all these things and it is, you know, health and moderation are all really important principles for everybody.

But becoming like a better, stronger, faster physical specimen doesn't feel to me like what I believe being a human is about and what our time on earth is about and the type of world that I would like my kids to live in.

And so it's really about capturing joy and choice and expression and living, just living your life, not being an NPC.

Yeah.

Wow.

I love what you just said.

As a matter of fact, it's so funny because I've been sort of thinking about the same thing.