Jul 9, 2026 · 29 min · 8 segments
Send us Fan Mail Law firm capacity planning is how US family law firm owners stop coin-flipping hires and start forecasting them. Learn the exact…
Todd ClowerGuest
Tony KarlsGuest
Tyler DolphHost
first step is really understanding where we are and how healthy we are so we can make good adjustments within the firm and then make really good hiring plans based on where we are and where we can go this is kind of how you avoid the pitfalls of hiring way too early or avoiding the like not making the hire and it's understand your firm's health and the model so that you can then make good educated decisions that are really well calibrated in data

What we are showing you today is the exact hiring model that we run inside of our law firm.

It's the same model that took us from two people to now over 80, which is kind of wild to think about how far we've come.

We are a hyper-focused family law firm only marketing agency that was built out of Sterling Lawyers.

He built the waterfall, the operating system that has grown Sterling to over $20 million in revenue and the engine for this whole hiring process.

And then Todd Clower, we pulled our CFO out of the day-to-day of the business and the law firm.

Today is about whether you can hire and when you should, right? So the first two boxes are check and forecast.
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first step is really understanding where we are and how healthy we are so we can make good adjustments within the firm and then make really good hiring plans based on where we are and where we can go this is kind of how you avoid the pitfalls of hiring way too early or avoiding the like not making the hire and it's understand your firm's health and the model so that you can then make good educated decisions that are really well calibrated in data

What we are showing you today is the exact hiring model that we run inside of our law firm.

It's the same model that took us from two people to now over 80, which is kind of wild to think about how far we've come.

We are a hyper-focused family law firm only marketing agency that was built out of Sterling Lawyers.

He built the waterfall, the operating system that has grown Sterling to over $20 million in revenue and the engine for this whole hiring process.

And then Todd Clower, we pulled our CFO out of the day-to-day of the business and the law firm.

Today is about whether you can hire and when you should, right? So the first two boxes are check and forecast.