3 Filters for Choosing the Best AI for Family Lawyers - #248

Every legal marketer in the world is selling AI snake oil.

Supercharge your intake, 10x your firm, an e-tool in your inbox every week.

Everyone promising to change everything.

No wonder you tuned it out.

This was the Rational Response.

Today, we are going in the opposite of all that noise, and we're going to help you decide which AI actually fits your firm.

Welcome back to the Sterling Family Law Show, the show for family law firm owners who want to grow their profits, multiply their cases, and set a clear roadmap on what they need to do to build the firm of their dreams.

Our episodes break down proven business growth, digital marketing, and revenue-first strategies to help you scale smarter and not just be busy.

I am your host, Tyler Dolff.

I'm also the CEO of RocketClicks, which is a family law firm-only consultancy that helps family law firms drive more revenue and increase profits through full-service development.

Today, I have Tony Carls with me, who is the co-founder of Sterling Lawyers, our sister business that has grown to over 30 attorneys annually.

He is talking to us about AI.

He's driven our AI infrastructure and we have lots to discuss.

We're going to talk about the false belief that there are too many AI tools and you can't evaluate them and why there's no perfect AI model to find.

There's one you train and build into your firm.

We're going to talk about the questions that Tony used to evaluate the platform that Sterling chose and why we chose the platform we did.