Perlick’s Director of Residential Sales on the G5 Collection and What’s Next

🎓 Steel Cod University: https://university.steelcod.com/ 📩 Apply to Join the Retail Council Here: https://tally.so/r/vGGdq0 This week Anthony and Jon are joined by Chris Walsh, Director of Residential Sales at Perlick. Perlick has been building refrigeration for top bars, breweries, and restaurants since 1917, and the G5 collection is their most serious push into the residential space yet. Chris walks through the launch, the two-tier lineup, and how retail salespeople should be thinking about it on the floor. The G5 comes in two tiers: Core and Lux. The real question for retail is how to position both without one cannibalizing the other. Chris breaks down the right customer for each tier and how to keep them from stepping on each other in a showroom conversation. Rapid Cool is one of the G5’s signature callouts, and it makes a lot more sense when you think about how people actually use under counter refrigeration at home. It’s not like a kitchen fridge that’s consistently stocked. It’s for entertainment. It’s for last-minute prep. It’s for the scenario where guests are arriving in an hour and the beverages need to be cold now. Chris explains what the technology actually does and how to use it as a selling point. Anthony shares a story from his days on the floor about a customer who built a full luxury kitchen and decided to cut budget on under counter by grabbing something from a box store. He walked into the house and heard it immediately. The wife’s reaction said everything. Nothing inside was cold, it was loud, and it was heating the kitchen. It’s a category where you don’t get to cut corners and still get the result. Perlick is family-owned, fifth generation, and has been in business since 1917. The G5 collection is at perlick.com.