And it really shouldn't be, but you know, I've given credit to true in the past and I'm glad to have you on today because Perlick is the other one that you really have to take these two in consideration when you're talking about any luxury undercount or conversation that you're having, because it's, You know, the answer to the question that I just asked about who's specializing, it's almost never going to be whoever's on the badge of the range, yet that seems to be the default that a lot of even these luxury dealers are using even today.

Yeah, I think, you know, there are some good products out there, but I think in each category, to your point, there's all the brands, right? The logos or the labels.

But in each category, especially for the design community, for... salespeople in the industry, there's kind of this underlying we know who the best is at this, right? There's the best dishwasher.

There's the best undercounter refrigerator.

There's the best ventilation.

And there's some strong opinions on what that best brand is.

What's kind of nice with Perlick is to have almost 110 years of heritage under your belt and to have been in situations where you've been placed in the you know, the largest stadiums around the country.

maybe we should make