0:00 – Introduction
1:35 – Why Trivial Pursuit Infinite was the experiment that changed everything
3:00 – Inside the moment that led to an AI Ouija board with 250,000 interactions in 72 hours
4:20 – Why iconic IP lands completely differently with AI voices
5:00 – Why traditional licensing isn't built for characters that speak in real time
5:40 – What is the character operating system — and what is the golden record?
8:20 – How Behavioural licensing came to be, and why it didn't exist before Sixth Wall
8:45 – Why infringement at scale is actually a signal, not just a problem
9:40 – What happens when you ask an LLM "Peppa, do you like bacon?"
15:15 – What happens when your characters run their own 24-hour station, and how it informs character deployment
18:50 – Why Hasbro got talent compensation right before going to market
23:35 – 12 characters live now, vaults full of IP to come — what's the roadmap?
28:40 – How inbound and outbound moderation keeps characters in canon and safe
31:30 – Why CEO buy-in and a culture of experimentation are so important
38:01 – Sixth Wall is open for business: character-as-a-service, and what that actually means
40:40 – What is the vision for the future of Hasbro's AI characters?
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