The Short Term Rental Playmaker
Jul 8, 2026 · 14 min · 7 segments
Today Joe talks about luxury, luxe and what it really means to become an Airbnb Luxe destination. An Airbnb Luxe is the platform’s ultra-premium tier, featuring extraordinary, professionally designed…
And when I say luxury properties, right? You can have a two-bedroom luxury property.
I think there's a total of 11 properties in Panama City Beach that are Airbnb Luxe properties, and we are official.
How they know that, I have no idea, right? The only thing that I can say is that we're in our first 12 months or in our first year, and it is by far my number one producing property.
It is a gulf front, not on the beach, but across the street from the beach, five bedroom, five and a half bath home.
It is part of a duplex, and we actually manage all three of these, and only one of those so far is a luxe property, and the other two are not luxe yet.
Our rates are probably about 30% higher than beachfront homes are getting right now.
And this property is a property that my client bought for $1.4 million last year in July or August is I think when we closed.
So we're truly in our first 12 months and currently on the books and we don't even have summer completely full yet.
right so this is a property that is going to crush every goal we set out for it and it is going to be our number one performing property for the year and now we are officially an airbnb lux and that status is going to help us get even more bookings and even push our adrs a little bit higher and we did this by designing it in a luxury style right we did not go in and do beachy decor We did not go in and do fish and seashells and boats and stuff on the wall, sailboats or anything like that.
And when I say luxury properties, right? You can have a two-bedroom luxury property.
I think there's a total of 11 properties in Panama City Beach that are Airbnb Luxe properties, and we are official.
How they know that, I have no idea, right? The only thing that I can say is that we're in our first 12 months or in our first year, and it is by far my number one producing property.
It is a gulf front, not on the beach, but across the street from the beach, five bedroom, five and a half bath home.
It is part of a duplex, and we actually manage all three of these, and only one of those so far is a luxe property, and the other two are not luxe yet.
Our rates are probably about 30% higher than beachfront homes are getting right now.
And this property is a property that my client bought for $1.4 million last year in July or August is I think when we closed.
So we're truly in our first 12 months and currently on the books and we don't even have summer completely full yet.
right so this is a property that is going to crush every goal we set out for it and it is going to be our number one performing property for the year and now we are officially an airbnb lux and that status is going to help us get even more bookings and even push our adrs a little bit higher and we did this by designing it in a luxury style right we did not go in and do beachy decor We did not go in and do fish and seashells and boats and stuff on the wall, sailboats or anything like that.
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