From Vision to Results: How Naylor's COO Turns Strategy Into Non-Dues Revenue

Mm-hmm.

And, you know, and for the listeners out there, Naylor is not a simple business model.

It's a very complex business model.

There's, I like to say that there's multiple customer segments, you know, buyer, seller.

They actually have a quadruple number of customer segments.

So, and actually, Laura, just for the listeners, can you just describe the business model before I move into the next set of questions? Because I think that'll help set.

Absolutely.

So Naylor partners with associations to help them drive member engagement and non-duce revenue.

We do that in a number of different ways.

On the media side, we help them with their print and digital media and communications out to the market, their managed events, but the brand is theirs.

So we partner with them as an extension of their staff.

We help them produce that media and communications, and we also help monetize it through selling to advertisers.

And sponsors and exhibitors.

We also do career centers that include job boards and career development information that also is monetized.

We also sell software.

Associations need software.

Think of it like a CRM.

It helps them run their day.

and their organization.

And then we have an extension of an association staff through our association management company.

So we actually act and run associations in the segment of the market.

So we have a lot of different entry points.

But what doesn't change is that associations need help in driving member engagement and non-dues revenue to further their mission.

And each entry point we have helps support that.

All right, so this leads to my next question, but just for, again, for our audience, think about it.