Love It or Don’t Buy It: The Poulos Approach to Selling Homes

In this episode of the RETSY Podcast, Chris and Matt sit down with mother and daughter team Shelli and Sela Poulos, who work alongside Libby Cohen and Julie Rohr on ROCO Luxury Homes. Shelli shares her path from the county attorney’s office, where she prosecuted cases in the gang unit before serving as a judge pro tem, to real estate. Sela talks about being one of triplets, touring nationally with her brothers in their band Just Seconds Apart from the age of 14, and the news that the band just signed with Jonas Entertainment Group. They also explain how Sela’s grandmother, a longtime gallery owner whose motto was “if you love it, buy it,” shaped the way they work, and why selling a home has so much in common with placing a piece of art. From there, the conversation turns to what that gallery mindset looks like in practice. The group talks about why RETSY agents are present at showings with the lights on and a cold water waiting, how the QR code signs and retargeting give sellers something other brokerages cannot, and how working with Rubenstein PR turns a home’s backstory into press coverage that finds buyers who were not even looking. Shelli and Sela also explain how their senior real estate certification helps clients through downsizing and moving, why they specialize in Colonia Miramonte, and what they have learned from their team about managing expectations. Chris closes with his case for protecting RETSY’s culture and not diluting the product. 00:00 - Welcome Shelli and Sela Poulos 01:00 - Before Real Estate: Law, Music, and the Jonas Group 07:51 - Joining ROCO Luxury Homes and a Grandmother’s Influence 13:15 - What Art and Real Estate Have in Common 16:31 - How RETSY Showings Stand Out 26:30 - Biggest Takeaways From ROCO and RETSY 33:18 - How to Avoid Diluting a Brokerage 35:50 - Telling a Home’s Story, and How to Connect Connect with Shelli and Sela Follow them on Instagram @shelliandsela Contact Shelli: 602-538-3698 | shelli@retsy.com Contact Sela: 602-568-9571 | [sela@retsy.com](mailto:sela@retsy.com) Check out Just Seconds Apart on Instagram @jsamusic Learn more about RETSY https://retsy.com | https://www.instagram.com/retsy | www.youtube.com/@retsy. Original music by @jacktwarner SPOTIFY  /  YOUTUBE  /  APPLE  /  VIDEO