Maison et Objet is an (un)expected source of inspiration

So Menno & Objet is a show that's been existing for quite some time and that's quite popular in like the interiors world because it really focuses on decoration.

So it's about finding that inspiration in terms of trends every year for home, but not just, general interior decor so you're gonna have exhibitors with a lot of small decor pieces um but also like you know fabrics uh yeah like everything that touches on basically interior decoration um they've kind of um grown over the years.

They're really famous now all over Europe, but they're also starting to reach outside of Europe, which is really nice.

And I love that now the show has like themes, you know, like there's like a beauty and smell universe.

There's like a cooking universe.

So you can really like orient yourself because it's a rather big thing.

fair depending on your interests as well and then in the past few years they've been putting more and more focus also on retail inspirations which although it's not a retail fair and it's not so famous yet in the retail world makes it definitely worthwhile for our audience

That's what I was going to say is because to me, I always wanted to go and thankfully for Twinsale Retail, you went so that I could go to other trade shows, because that's often my issue.

Because I've always thought that it could be very interesting for retail audience.

Do you confirm that assessment?

Definitely.

I mean, first of all, you have to consider that here you have tons of different exhibitors showing beautiful products and like just the way that they're displayed is already inspiration, right? If you're in physical retail, you're always looking at ways to display products, to how can you highlight certain things? How can you create brand universes? Here you have all of that like in one place.

So even if there wasn't a retail focus, it would be interesting.

But they have started to put a retail focus by introducing retail coaching sessions.

So they have like a dedicated stage where they have experts who are rather known in France that give talks on various aspects of retail marketing, communication.

space, et cetera.

Um, and then they also this year had an interesting, um, they always have innovation, like inspiration, innovation zones.

Um, and they had one this year that was actually kind of built as a pop-up, uh, where they made groups of products from different exhibitors, uh, around themes that they thought were going to be trends for the coming year.

So you had one that was like designed radical, uh, collectible.

And Neo 50s.

So, OK, the 50s are back.

Here are some products that are like associated with this team.

And how can we put them together? And it was kind of like a small pop up of that, if you want.

So I do think that they're really seeing the potential of our audience and trying to talk to us, which I find really exciting, to be honest, because, as you know, most trade shows at the moment are really focusing on tech and marketing.

AI, and so there's not a lot of shows anymore that give us physical retail experts that much inspiration.