The Resilient Retail Game Plan - retail insights, retail trends and best practices
Jun 11, 2026 · 23 min · 8 segments
What would it mean for your product business if — right now, at this very moment — three thousand creators were actively requesting samples to promote your brand? That's not a fantasy for Luke…
Bearing in mind we sell scent and cleaning products, so a lot of blind faith from a lot of people to invest in our products considering they'd never existed before.
That had a run rate of three months, so there was lots of mass ordering after [laughs] that live stream.
Many products go in and out of stock because we just can't keep stock in.
So we launched a degreaser, and it's incredible, and it's so good that you can spray your oven and after t- 20 seconds you can wipe it clean with one swipe.
... very much leads and lends itself into TikTok content and video content.
Bearing in mind we sell scent and cleaning products, so a lot of blind faith from a lot of people to invest in our products considering they'd never existed before.
That had a run rate of three months, so there was lots of mass ordering after [laughs] that live stream.
Many products go in and out of stock because we just can't keep stock in.
So we launched a degreaser, and it's incredible, and it's so good that you can spray your oven and after t- 20 seconds you can wipe it clean with one swipe.
... very much leads and lends itself into TikTok content and video content.
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