Luke Arnall-Cameron
Founder of Yass Clean, TikTok creator (@lopwert) and retail strategist; former John Lewis graduate buyer and marketing director who built a £10m cleaning brand in under a year with 650,000+ orders.
1
APPEARANCES
1
PODCASTS
Jun 11, 2026
Catherine ErdlyHOST
45% repeat customers in December, the hardest trading month for a non-gifting brand, which leads to the question every TikTok brand eventually has to ask itself, is virality a strategy or a trap?
Luke Arnall-CameronGUEST
Because as a retailer, as a brand, how do you manage your stock, your rate of sale? Like, you can't.
Luke Arnall-CameronGUEST
Like, you can never predict it, and we now live in a world where things can go viral.
Luke Arnall-CameronGUEST
And actually, there are times when I have a hunch that I think this potentially could go viral.
Luke Arnall-CameronGUEST
But a lot of the time now, I'm listening to our customers, listening to...
Catherine ErdlyHOST
But one of the most interesting operational advantages Yaskleen has built is something that most businesses on any channel simply don't have access to.