Sep 24, 2026 · 35 min · 9 segments
In a challenging real estate market, consistent prospecting and meaningful conversations can help agents create new opportunities. In this episode of the REDX Podcast, Tyler sits down with Kent, an…
Here's the challenge right now.
The markets are tough.
I mean, affordability is down.
That means that there's not a ton of buyers in the market.
We're starting to see softening of prices in lots of markets.
You were just telling me earlier today about a listing that you've had for a hot minute.
And I think when you first listed it, you were over 600.
Well, they were.
Then it expired.
We listed it at 550.
They're going to close for 500.
Oh, man.
Okay.
So they were at $650 with another agent.
It expired.
You picked up the listing, recommended $550, and they're going at $500.
Yep.
That's crazy, right? So we're starting to see this.
This isn't like an uncommon thing.
And not all the markets are experiencing this, but a lot of them are.
We're starting to see some softening.
People have to move.
And when the supply is higher than the demand, we know how economics works.
And so, I mean, the softening of the prices.
So it's a tough market.
Here's the challenge right now.
The markets are tough.
I mean, affordability is down.
That means that there's not a ton of buyers in the market.
We're starting to see softening of prices in lots of markets.
You were just telling me earlier today about a listing that you've had for a hot minute.
And I think when you first listed it, you were over 600.
Well, they were.
Then it expired.
We listed it at 550.
They're going to close for 500.
Oh, man.
Okay.
So they were at $650 with another agent.
It expired.
You picked up the listing, recommended $550, and they're going at $500.
Yep.
That's crazy, right? So we're starting to see this.
This isn't like an uncommon thing.
And not all the markets are experiencing this, but a lot of them are.
We're starting to see some softening.
People have to move.
And when the supply is higher than the demand, we know how economics works.
And so, I mean, the softening of the prices.
So it's a tough market.
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