The Conversation's Gemma Ware on turning academic research into compelling audio stories

This week's guest on The Publisher Podcast is Gemma Ware, Head of Audio at The Conversation UK. She joined as the publication was launching in the UK as Education Editor, but soon spotted an opportunity to develop a podcast offering. Over the years, The Conversation's podcasts have grown in sophistication, earning them two trophies at last year's Publisher Podcast Awards. Gemma takes us through their journey in audio, from early experiments in monthly shows to the full portfolio of limited series on a wide range of topics, as well as their weekly show. She also explains what they've learned about podcast best practice, how they put together narrative shows, and what podcast success looks like for The Conversation as a nonprofit. Read the key takeaways from this interview, find our weekly newsletter and more on voices.media