#253 Which Social Media Platform Should You Actually Be On?

You have no, unlike social media, there's no kind of dopamine hit immediately that you can see at a glance, oh, this post has got this many likes, or this much engagement, or this post did really well, and this post tanked, and you get that real-time feedback.

With a podcast, there's none of that.

So I just record and I just hope and pray that people are listening.

And I know they are listening.

And I haven't looked into my podcast stats for a while.

And I guess I could.

And you can just see how many downloads there are, etc.

And you really look at those when I'm looking for sponsors.

But usually, by and large, I don't really bother looking at those.

And there's no immediate dopamine hit or kind of dashboard where you can see what's happening, who's listening to what, etc.

And for me, podcast is just another touchpoint.

And in marketing, it's all about having, there's no, nowadays, because the barrier to get someone's trust is so much higher than ever before, it takes someone at least seven or eight touch points with you through your content to actually get in touch with you.

So for me, this is more about, I've got LinkedIn content going out every single day.

So if we're connected on LinkedIn, you might see that.

You might not see it.

Even if we are connected, you're probably not seeing my content every single day.

I post every single day.

I've done religiously for the last at least five years.

There's been a post from me every single day, whether it's a bank holiday, whether it's Christmas Day, whether it's New Year's Day, there's a post going out from me every single day.

It's all scheduled, of course.

It's not something that I kind of think of every day.

I've got a system in place where I get my content done in batches and then it gets scheduled so I don't have to worry about it for months.

And because I've been doing it for so long, I can repurpose stuff, I can change it, and my team can generate my content with my voice and using AI now as well.

So, you know, I have managed to be able to systemize the production of content because absolutely in this day and age, if you're not out there, if you're not on places like social media, you don't exist.

Like how do you expect people to find you if you're not out there generating content in some way, shape or form, which is the topic of our conversation today.