Jun 23, 2026 · 20 min · 8 segments
In insurer and insurance brokerage M&A, the value of a business often lies in its people, client relationships and origination capabilities, making noncompete, nonsolicitation, nondealing and…
Helena DerbyshireGuest
Rob ChaplinHost
Caroline JafferGuest
Damian BabicGuest
Caroline, can you give us an overview of the underlying principle for and some of the key forms of vendor considerations, please?

And this is one of the reasons why sellers will give buyers restrictive covenants in the transaction documents.

And restrictive covenants, they are contractual provisions that restrict what a seller can do after sale.

So as you've also mentioned, one of the reasons is to protect the goodwill in the business being sold and stop the seller from competing with the target for a defined period.

So in terms of the categories of restriction, there are four that we can talk about.

There's non-compete, which means that the seller basically can't engage in activities competing with the sole business.

There's non-solicitation, a seller can't go after specific or existing or prospective clients after the sale.

Non-dealing, which is an interesting one, the seller can't deal with existing or prospective clients at all, regardless of who initiates contact.

And non-poaching, so a seller can't hire or engage certain colleagues to set up a competing business.

So why do these matter? I mean, they matter for both sides, both the buyers and the sellers side.

From a buyer's perspective, as you rightly just said, the last thing you would want is for the seller to set up a competing business, taking all their know-how and contacts after the sale.

And without such restrictions, there's a very real risk that could happen and erode the value of what you paid for the business during the deal.

And from a seller's perspective, agreeing to reasonable restrictive covenants is actually helpful in achieving a higher purchase price.

If you're a buyer, you're not going to be interested in a business where there are no protections and you have no comfort that the price you're paying includes the goodwill of the business.

Non-competes, non-solicitations, non-dealing restrictions, non-poaching restrictions.

Caroline, can you give us an overview of the underlying principle for and some of the key forms of vendor considerations, please?

And this is one of the reasons why sellers will give buyers restrictive covenants in the transaction documents.

And restrictive covenants, they are contractual provisions that restrict what a seller can do after sale.

So as you've also mentioned, one of the reasons is to protect the goodwill in the business being sold and stop the seller from competing with the target for a defined period.

So in terms of the categories of restriction, there are four that we can talk about.

There's non-compete, which means that the seller basically can't engage in activities competing with the sole business.

There's non-solicitation, a seller can't go after specific or existing or prospective clients after the sale.

Non-dealing, which is an interesting one, the seller can't deal with existing or prospective clients at all, regardless of who initiates contact.

And non-poaching, so a seller can't hire or engage certain colleagues to set up a competing business.

So why do these matter? I mean, they matter for both sides, both the buyers and the sellers side.

From a buyer's perspective, as you rightly just said, the last thing you would want is for the seller to set up a competing business, taking all their know-how and contacts after the sale.

And without such restrictions, there's a very real risk that could happen and erode the value of what you paid for the business during the deal.

And from a seller's perspective, agreeing to reasonable restrictive covenants is actually helpful in achieving a higher purchase price.

If you're a buyer, you're not going to be interested in a business where there are no protections and you have no comfort that the price you're paying includes the goodwill of the business.

Non-competes, non-solicitations, non-dealing restrictions, non-poaching restrictions.
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