Oct 1, 2026 · 43 min · 10 segments
James Jackson is President and Co-Owner of D. Luminous Productions, a Philadelphia-area film production company specializing in brand films, documentaries, narratives and commercials. In this Small…
Curtis MayHost
So for my artists out there, I just want to lay out because there's a difference between doing the thing and running a business do anything right and so the purpose of business is to make a profit right and um or and really when i do my i kind of put it on pause but i would do these small business i call them profit labs right so purpose is to make a profit for the owner to be rich Right.

So I know in this world where profit is evil, who said to me, I kind of want to smack them.

But that's the only reason, because you're putting out your money, your time to take a risk.

Nobody showed them how to get clients to do the law for, right? Employees, contractors, managing projects, getting paid, marketing, pricing.

And maybe you've got to partner with somebody that gets all that kind of stuff so you can do the art and you make sure that, like you say, you've got a partner that thinks about that kind of stuff.

Because if you don't make money, You can't be in business to help to do the arts.
First, the the part where it's like you got to factor in the additional costs.
Yes, for a lot of us, especially when a lot of us filmmakers are starting out, we're thinking about, a lot of us think of it in the mindset, okay, of a salary.

So for my artists out there, I just want to lay out because there's a difference between doing the thing and running a business do anything right and so the purpose of business is to make a profit right and um or and really when i do my i kind of put it on pause but i would do these small business i call them profit labs right so purpose is to make a profit for the owner to be rich Right.

So I know in this world where profit is evil, who said to me, I kind of want to smack them.

But that's the only reason, because you're putting out your money, your time to take a risk.

Nobody showed them how to get clients to do the law for, right? Employees, contractors, managing projects, getting paid, marketing, pricing.

And maybe you've got to partner with somebody that gets all that kind of stuff so you can do the art and you make sure that, like you say, you've got a partner that thinks about that kind of stuff.

Because if you don't make money, You can't be in business to help to do the arts.
First, the the part where it's like you got to factor in the additional costs.
Yes, for a lot of us, especially when a lot of us filmmakers are starting out, we're thinking about, a lot of us think of it in the mindset, okay, of a salary.
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