How Diageo Uses AI to Reinvent Innovation and Marketing Ft. Mark Sandys

Wow.

I can just literally imagine Sil saying those exact words.

This is not coaching.

This is kind of instruction.

But interestingly, so then you went on to be an adventurer or were you always an adventurer? You just needed the opportunity to discover that.

You know, I think it might be that.

And certainly when I was at university, so I studied English and French literature and And one of the things that came with that is my third year of university was I could spend the year in France.

And you kind of had three options for that.

You could either teach English in a French school, you could go to a French university, or you could get a job for the year.

And I got a job for the year as a kind of intern, a stagiaire.

I wasn't being paid very much.

But I was lucky enough to get that within Unilever in Paris for the year.

And actually, although my intention in doing that was to speak French for the year, actually, I loved the work.

I loved getting an insight into how marketing works, obviously in a company with great capability around me.

And that really kind of set me off on this path.

But, you know, what I got from that was that first insight into the working world.

But it was also just the joy of living in Paris as well.

And so I do think there's definitely something about me that was in there from the start.

My four grandparents were also immigrants.

all immigrants into the UK as well.

So I wonder sometimes whether there's something deeper there as well.

Something in there deep down.

You've immediately made me think of, I didn't know this, the Unilever was a point of inception in your marketing career.

There's a Unilever way and there's a Diageo way.

Yeah.