Jul 17, 2026 · 58 min · 11 segments
Is your brand brave enough to break the rules, or is corporate comfort killing your growth? 📉🥊 This week on The Owlgorithm, JC Perez and David Verjano provide a front-row seat to the "Ringside…
So we'll kick it off here with Dude Wipes, who's definitely always on the forefront of doing things differently and not afraid to market themselves in creative ways.
and as funny as it says here advertising which uh if you look at some of these kind of posts that they have throughout the ballpark um you know they have things like that back door slider had some nasty movement so you could tell that they're they're definitely using innuendos here and they're being Very cheeky with the way that they promote themselves.
So it's good to kind of just throw that in there so that people – know exactly what they're about and not just you know figure it out but it's pretty straightforward uh hitting dingers and wiping stinkers this is probably my favorite one so good and uh and then first base where the runs start so uh which it's kind of like timely with the uh diarrhea outbreak that we've been seeing which we'll circle back to at the end but You actually have experience in specifically this CPG category and you know about Dude Wipes for a while.
They're literally the perfect example of a brand that like, breaks out in an industry that is really saturated and has been saturated for a long time, but that you see them doing things differently, doing things outlandishly, definitely leaning into just being a guy and being a dude.
Now, my question is, are they selling this on site? Are there dude wipes sold on site as well here? I didn't catch that part of the story.
So we'll kick it off here with Dude Wipes, who's definitely always on the forefront of doing things differently and not afraid to market themselves in creative ways.
and as funny as it says here advertising which uh if you look at some of these kind of posts that they have throughout the ballpark um you know they have things like that back door slider had some nasty movement so you could tell that they're they're definitely using innuendos here and they're being Very cheeky with the way that they promote themselves.
So it's good to kind of just throw that in there so that people – know exactly what they're about and not just you know figure it out but it's pretty straightforward uh hitting dingers and wiping stinkers this is probably my favorite one so good and uh and then first base where the runs start so uh which it's kind of like timely with the uh diarrhea outbreak that we've been seeing which we'll circle back to at the end but You actually have experience in specifically this CPG category and you know about Dude Wipes for a while.
They're literally the perfect example of a brand that like, breaks out in an industry that is really saturated and has been saturated for a long time, but that you see them doing things differently, doing things outlandishly, definitely leaning into just being a guy and being a dude.
Now, my question is, are they selling this on site? Are there dude wipes sold on site as well here? I didn't catch that part of the story.
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