Ep. 332: The Boring Habit That Builds Million-Dollar Real Estate Businesses

Thanks so much, everybody.

So today we're talking about why databases matter and what can we do if we are a database-driven agent.

Mike, would you say that our top tier agents are database agents? I

would argue to say that every real estate business evolves into like a database, a referral-based business.

Like once they build maturity, like the vast, vast majority of them do.

Yeah, I think most people are afraid of getting into a debt.

When you were a realtor, were you? Yeah, I

hated it.

Databasing is really tough.

Yeah, like who wants to after every single meeting, every single phone call, who wants to like hop down and like write about, oh, their dog's name was Sprinkles and like all this stuff.

It's just I yeah, I never ever put aside the time to do it.

I think all the real estate coaches I've had in from now, from the past of who's been able to teach us some great, great knowledge is that relationships, no matter how hard you try, that database and checking in and doing the same action over and over and over is going to compound and you're going to do better.

Yeah.

Right? So we're going to talk a little bit about what makes a great database.

So Mike, what makes a great database in your mind?

So, you know, I think it's, so we use Reach.

It's the Oakland podcast powered by Reach, but it's part of our tech package that we have at Oakland.

So you get it for free if you're with Oakland.

If you're not, you're going to have to pay a pretty penny for it.

Please.

So reach out to us.

Yeah, so obviously it's just something that's highly organized.

So all the contacts, so it's interesting.

I think one of the first projects that I do when I work with a newer agent or even an agent that's looking for a refresh is getting their database organized.

So you want to have check marks beside all their full names, their cell numbers, their email, their home address, all the things that are going to help you to build a deeper relationship with them, you're going to want to add them on their social media channels, for example.