Aug 27, 2026 · 24 min · 7 segments
What happens when a small company decides to compete against media giants with bigger teams, bigger budgets and far more resources? In this episode, I'm taking you behind the scenes of my 18-year…
Tracy BrunetHost
So we started off as the website for real estate agents to list their farm, ranch, and land properties so that people across Canada that were looking for farm, ranch, land properties could go and see listings from all kinds of realtors all on one site.

So a farm MLS, realtor.com, if you're familiar with those terms, we created a website to specialize in farm properties so that people that were looking for farms didn't have to go on the MLS and try and find farm properties on a website that wasn't designed to advertise those properties and feature those properties.

So we created a very niche platform, farmmarketer.com, the largest online real estate website for Canadian farms, ranches, land for sale.

Zero traffic, zero revenue, a seed of an idea, a dream, and a lot of blood, sweat and tears.

And I started off calling, imagine that, because 18 years ago, Websites were fairly new.

I wouldn't have wanted it to be much later, but I was calling companies and they're like, we don't even have a website.

So if somebody clicks on the banner that we advertise on your website, we can't send them to a website because we don't have one.

Can you believe that? And here we are 18 years later where websites are not even a necessary thing.

But we got going and that gave me time to learn our positioning, our audience, our marketing, our sales pitch, and then get to it.

So with our platform, we started with real estate listings and then I expanded to news, weather, commodities, all this information that Canadian farmers need to manage and grow their farming operation.

So I wanted to have information to make our website more of a media website, not just real estate.

So we started off as the website for real estate agents to list their farm, ranch, and land properties so that people across Canada that were looking for farm, ranch, land properties could go and see listings from all kinds of realtors all on one site.

So a farm MLS, realtor.com, if you're familiar with those terms, we created a website to specialize in farm properties so that people that were looking for farms didn't have to go on the MLS and try and find farm properties on a website that wasn't designed to advertise those properties and feature those properties.

So we created a very niche platform, farmmarketer.com, the largest online real estate website for Canadian farms, ranches, land for sale.

Zero traffic, zero revenue, a seed of an idea, a dream, and a lot of blood, sweat and tears.

And I started off calling, imagine that, because 18 years ago, Websites were fairly new.

I wouldn't have wanted it to be much later, but I was calling companies and they're like, we don't even have a website.

So if somebody clicks on the banner that we advertise on your website, we can't send them to a website because we don't have one.

Can you believe that? And here we are 18 years later where websites are not even a necessary thing.

But we got going and that gave me time to learn our positioning, our audience, our marketing, our sales pitch, and then get to it.

So with our platform, we started with real estate listings and then I expanded to news, weather, commodities, all this information that Canadian farmers need to manage and grow their farming operation.

So I wanted to have information to make our website more of a media website, not just real estate.
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