Oct 18, 2026 · 31 min · 10 segments
"I don't have time." It’s probably one of the most common things we hear from small business owners when we talk about marketing, and we completely understand why. In this episode, Esther and…
Esther OcampoHost
Melanie BoylanHost
Well, that's a very interesting phrase to start with, because being time poor means having too many hats, like we've already talked about, and spinning all the plates in the air.
You know, we're all competing for all these things at the same time, isn't it? And I think there's an important difference between being busy and being time poor.
Now, there's an old friend of ours, Greg Fry, and one of his, bless me, since gone, and one of his phrases was, you know, a lot of people are just busy fools.
But time poverty is when you're actually going through a persistent state of it.
And marketing is particularly vulnerable, because it's rarely screams the loudest, you know, like a like a client deadline, for instance.
Well, that's a very interesting phrase to start with, because being time poor means having too many hats, like we've already talked about, and spinning all the plates in the air.
You know, we're all competing for all these things at the same time, isn't it? And I think there's an important difference between being busy and being time poor.
Now, there's an old friend of ours, Greg Fry, and one of his, bless me, since gone, and one of his phrases was, you know, a lot of people are just busy fools.
But time poverty is when you're actually going through a persistent state of it.
And marketing is particularly vulnerable, because it's rarely screams the loudest, you know, like a like a client deadline, for instance.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
