Episode 351 - Deepfakes and How to Protect Your Business with Dr Steven Wright

If this is true, then what else would have to be true? Can you verify that independently? Can you falsify it? If something was different, how could this not be true? And then how can you check for that?

Okay.

I think I'm going to try and lighten the conversation slightly here.

Yeah, back to marketing.

Usually you're much more

cheerful.

Yeah.

So it does sound like a lot of doom and gloom, Stephen.

So is there a tool or a habit that we should get into that we should start adopting today that will protect or hopefully protect ourselves slightly better?

I think you start with the simplest steps and the first one is just awareness.

The second one is just check your legal agreements and contracts and make sure you have language in there that prevents the people that do have access to your work products and materials and collateral.

so that they can't use it to generate fakes.

And then you get into more rigorous tools and procedures around what to do when you detect deepfake activity, whether it's on the input side or the output side.

And that takes a bit more work and a bit more thought.

But you need

to start with the awareness piece.

I think that's

until you've got folks on board that, hey, this is a real problem.

Nothing else is going to happen.

Right.

So do you think, and this is my last question before we discuss how you can actually help people directly, do you think that in five years' time we're going to be any worse off or better off with our protections and our means and ways of detecting deepfakes?

uh well it's um hard to say for let me give um two examples there's a um in the cyberspace cyber security place there is a sort of continual uh leapfrogging between the offensive and defensive sides you know you find a new attack and then the defense develops and then as that attack is not being successful anymore, they change to a different attack and then you become aware of it and change the defense.

So that sort of things will happen on the cybersecurity defense side.

So I do see more... tools being developed to help you detect deep fakes and more media being watermarked for authentication purposes and that kind of thing.

So I think it's going to get better there, but I think also the rate of change in artificial intelligence is also still fairly rapid.