They

may be quite street smart as well, but typically they're undergraduate training is not from technology.

If it was in technology, then they tend to get funneled into doing patent law rather than other things.

So I had written books on technology ethics and on blockchains and the law, trying to explain these technology topics to law students.

And as I got more involved in this wave of AI, because I've been in the IT industry long enough to go through a couple of previous waves of AI, and Roberto can probably sympathize.

It seemed to me that the claims were getting more outrageous and the expectations, and it was being adopted by a much more general audience.

really needed to get the message out to a more general audience that a this is just software it's not something it's not a new species of life and b it's going to cause a lot of downside in times of cyber security risks and so you need to start thinking about these because there's lots of tooling in place that's helped to harden the lower levels of the protocol stacks and deal with the issues we've known about for the last 40 years.

Or momentum.

First of all, what is synthetic media? And then secondly, could you please explain exactly what a deepfake is?

Okay.

So I think of it in terms of artificially generated media.

So synthetic media, it's not It's not the video and audio that you can trust from the past.

It's been edited and modified and these days generated automatically from various generative AI models.

And deepfakes, it's a intentionally created misrepresentation of something real.

So that could be a digital product.

So is it going to be like a mafia ring in the future?