Jun 25, 2026 · 34 min · 11 segments
Everyone loves a growth story, but investors bet on businesses that actually make money. In this episode, Izzy Rosenzweig talks to…
Aaron AlpeterGuest
Izzy RosenzweigHost
supply chain is more important now than it ever has been because it used to be that people used to build a company that had a great growth story, but maybe the profit wasn't there or operationally it was a mess.

That is a hard pass if you're not profitable or if it doesn't look at your scaling.

And so you think about these brands that are going to market, that are being acquired, they have well-run supply chains.

This is The Modern Supply Chain, the show where we break down modern supply chain strategies that help e-commerce brands shift from staying above water to predictably scaling.

Aaron has built a career beating the commonest storm for some of the most recognizable high-growth brands in the world.

Having worked at Unilever, Hubbell Contacts, Lululemon, and The Flex Company, Aaron has a unique vantage point in how supply chains actually function.

Through Isba, he helps brands move past the startup phase by building professionalized operations, finding competitive suppliers, providing technology that protects margins.

Today, we're discussing how to treat your supply chain as a financial asset, the nuances of fractional leadership, and what it takes to maintain a healthy bottom line in this volatile global market.
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supply chain is more important now than it ever has been because it used to be that people used to build a company that had a great growth story, but maybe the profit wasn't there or operationally it was a mess.

That is a hard pass if you're not profitable or if it doesn't look at your scaling.

And so you think about these brands that are going to market, that are being acquired, they have well-run supply chains.

This is The Modern Supply Chain, the show where we break down modern supply chain strategies that help e-commerce brands shift from staying above water to predictably scaling.

Aaron has built a career beating the commonest storm for some of the most recognizable high-growth brands in the world.

Having worked at Unilever, Hubbell Contacts, Lululemon, and The Flex Company, Aaron has a unique vantage point in how supply chains actually function.

Through Isba, he helps brands move past the startup phase by building professionalized operations, finding competitive suppliers, providing technology that protects margins.

Today, we're discussing how to treat your supply chain as a financial asset, the nuances of fractional leadership, and what it takes to maintain a healthy bottom line in this volatile global market.