Absolutely love it.

I would say that supply chain is more important now than it ever has been because it used to be that people used to build a company that had a great growth story, but maybe the profit wasn't there or operationally it was a mess.

Acquirers aren't interested in those companies anymore.

That is a hard pass if you're not profitable or if it doesn't look at your scaling.

And so you think about these brands that are going to market, that are being acquired, they have well-run supply chains, they have profitable businesses.

I think that kind of what we do now is more pertinent than it ever has been.

On a brand that is just getting started and they want to make sure to get as operationally efficient from the get-go, what is that one thing you would advise a brand to do? Tech stack, operating system, what is a key piece of advice you'd offer?

Yeah, I think efficiency can mean different things at the lifecycle stage.

When someone uses something like Sourceify or kind of looking for manufacturers, how many manufacturers are they talking to? Is it all about price? Is there other, sometimes they're worth paying a premium? How do you advise when it comes to the sourcing side of the business?

I'll first define by kind of what Sourceify is and isn't, then I can kind of answer the question directly.

So Sourceify is not a directory.

It's not Alibaba.

It's not a giant list of factories you go through.

Really what Sourceify is, is managed manufacturing.

So we have a network of, factories across 16 different countries, boots in the ground, where we have these preexisting relationships.

How have you guys seen