Getting more eyes on your Etsy shop doesn’t have to mean constantly posting on social media or spending more on ads.
In this episode, I’m joined by PR expert Gloria Chou to talk about how small business owners and Etsy sellers can build visibility beyond the Etsy platform through PR, media mentions, and the changing world of AI search.
Gloria breaks down what PR actually looks like for a small business, why you don’t need a huge brand or a publicist to get featured. We also talk about how media coverage can do more than send you traffic today, it can help build the kind of authority and online presence that may matter even more as people increasingly use tools like ChatGPT and other AI platforms to discover businesses, products, and experts.
If you’ve been wondering how to get your Etsy business in front of more people without relying entirely on Etsy search, social media, or paid ads, this conversation will give you a whole new way to think about visibility.
**How to reach Gloria Chou:**
Free masterclass: gloriachou.com/masterclass
Instagram: @gloriachoupr
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**Find me online:** Website: melissacarroll.co Instagram: @TheModernEtsySeller
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