Jul 7, 2026 · 26 min · 10 segments
Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users. In this episode of The…
Molly InnesHost
So we spoke last year, and part of that conversation was, I guess, looking at, um, [lips smack] the more organic sports sponsorship and obviously athletes naturally leaning towards a product and opportunities there.
We've got athletes all over the world, over 130 teams, collegiate professional athletes who use Oura for their training.
The trainers do, the coaches do, the athletes do, and I think more than anything we thought let's, let's start to formalize these partnerships across these different, these different teams and these different athletes.
Jalen Brunson and the New York Knicks have been big fans of the product for, for over three years.
We've had a partnership with them, and that's been a legacy partnership where we're integrated across the team and the trainers and the athletes.
And I guess on that as y-you're sort of describing there, like the, I guess a strategy evolution, I wondered if, obviously, as you say, you know, you've been intentional in the space for a few years now, but as it sort of progresses, what lessons have you sort of carried through? Maybe we speak here about the England campaign, which, which looks great, and hopefully, it's coming home, but we'll see.
Um, again, I think a lot of these do start-- Like we, we've partnered with, uh, Team England, uh, f-for years now.
So we spoke last year, and part of that conversation was, I guess, looking at, um, [lips smack] the more organic sports sponsorship and obviously athletes naturally leaning towards a product and opportunities there.
We've got athletes all over the world, over 130 teams, collegiate professional athletes who use Oura for their training.
The trainers do, the coaches do, the athletes do, and I think more than anything we thought let's, let's start to formalize these partnerships across these different, these different teams and these different athletes.
Jalen Brunson and the New York Knicks have been big fans of the product for, for over three years.
We've had a partnership with them, and that's been a legacy partnership where we're integrated across the team and the trainers and the athletes.
And I guess on that as y-you're sort of describing there, like the, I guess a strategy evolution, I wondered if, obviously, as you say, you know, you've been intentional in the space for a few years now, but as it sort of progresses, what lessons have you sort of carried through? Maybe we speak here about the England campaign, which, which looks great, and hopefully, it's coming home, but we'll see.
Um, again, I think a lot of these do start-- Like we, we've partnered with, uh, Team England, uh, f-for years now.
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