Marketing Week

So if you Google me, you will find many of them.

I publish in Adweek, Marketing Week, The Drum, some French, Spanish magazines, American business magazines, and a few others.

And then on LinkedIn, I post all my content.

So you can find them all over there.

a UK top three and US top 50 marketing podcast, published books like Delusions of Brandure, How Brands Blow, and even a children's book titled Adele Writes an Ad.

He launched Isolated Talks during the pandemic, writes columns about funny business for Marketing Week, and is a keynote speaker on topics of proper marketing, which includes taking the stage just this week at the Festival of Marketing in London.

He's the biggest Tottenham Hotspur fan I know.

Come on, you Spurs.

would have nicked it from someone else, mate.

So there's no originality theft there at all.

I loved the articles in Marketing Week.

One of the funny bits was the guy in the gorilla costume on a scooter.

Hello and welcome back to the Marketing Week podcast.

I'm Molly Innes, Working Careers Editor and Podcast Lead at Marketing Week and today we're coming to you live from Festival of Marketing.

Our guest today is Matt Bushby.

Matt is the Chief Marketing Officer at Rightmove, the UK's leading property platform.

So there's a lot of places.

There was one from London and Marketing Week just last week.

So all of these places, I think, is just really important to be able to have a device that follows you and can be a bit of fun.

Okay, so let's round up our discussion with what advice would you give our listeners on what they can take away from your blog and what they can actually use tomorrow morning?

So wine has ritual going for it.

So Richard Shotton, who's one of the sort of behavioural economists, wrote about this in Marketing Week.

So he was drawing on Michael Norton's research at Harvard.

basically saying that rituals make things more enjoyable.

Hello and welcome back to the Marketing Week podcast.

I'm Molly Innes, Working Careers Editor and Podcast Lead at Marketing Week.

And today we're coming to you live from the Festival of Marketing.

Our guest today is Naomi Walkland.

Amazing.

And I wanted to ask sort of switching gears a little bit, but around, I guess, sports sponsorship.

So I report on sports as well at Marketing Week as well as other work and career stuff.

But obviously you've got the partnership with TNT Sports.

So can you give us a quick summary and then we can dive into some of the details.

Yeah, so the Festival of Marketing is a marketing conference put on by Marketing Week.

And unsurprisingly, AI was everywhere.

Every conversation talked about AI and marketing and the role of marketers in the future of marketing.

I was invited to be part of a lunchtime roundtable that was sponsored by marketing Week and then Cognizant and Google Cloud about why AI still needs marketing talent and thinking about the last mile of what's important in terms of AI and marketing.

Super.

So was it structured like most conferences where you have a leading speaker and then you have breakout sessions? Was there any session that you'd describe as, wow, this really blew my mind and sent my thinking down a completely different path?