Marketing Week

And this is for all our B2B friends out there.

So the study says, so I found this on Marketing Week.

Almost half of B2B marketers say they can't get brand budget signed off.

The top reason they give, my CEO doesn't get it.

likely the wrong villain though.

So here's my take on this.

A marketing week state of brand in the B2B survey, nearly 45% find it difficult or very difficult to secure brand investment.

And about 39% say they would be easier if the CEO and CFO understood brand building.

I've spent a lot of time, I'm very lucky, interviewing and talking to CEOs.

Um, we have our CEO conversations and other ways of, of doing that, and we're about to introduce a Marketing Week article each month from the Marketing Society featuring those who are marketers turned CEOs.

That's good.

So I do agree that it would be good to have more CEOs who come from a marketing background.

And I don't know quite how I got this marketing job.

I saw it in Marketing Week, and I thought, yeah, I'm going to apply for that.

But the marketing I'd done, so the main way that we had of marketing at the video company was we used to photocopy our stock list.

and mail it to our customers.

Um, th-there's a big, big push at the minute for...

I, I think I saw a stat the other day that, um, from, from Ipsos and, and Marketing Week had worked together on a, on a report that of everyone on LinkedIn that has the word 'marketing' in their job title, only so-something like 35% have actually had any formal training.

So we've got a lot of untrained people running around doing marketing, whatever that may mean to, to them and their organization.

Um, [lip smack] and, and at the same time, we then have people on the other side of that coin bemoaning the fact that marketing's not taken seriously within our business.

Hello and welcome back to the Marketing Week podcast.

I'm Molly Innes, Work and Careers Editor and Podcast Lead at Marketing Week, and today we are joined by Kate Ridley, Stanley's Chief Brand Officer.

Stanley is a brand with more than 100 years of heritage.

Perhaps your parents and grandparents used their flasks and walks when you were a kid, or like me, your awareness of the brand came from them going viral on TikTok post 2020.

And yeah, just give me a follow, give me a like, give me a subscribe if you want to hear more of my crazy words.

I also write for Search Engine Land and Marketing Week as well.

And we're going to have an interesting few years ahead and I'm excited for

it.

Hello and welcome to the Marketing Week podcast.

My name is Russell Parsons, Editor-in-Chief of Marketing Week, and I am your host for this episode.

Our guest today is someone with an impressive CV, yes, but most importantly, for the focus of this podcast anyway, he's a marketer on a mission.

The mission? To help put marketing back at the center of growth efforts.

And perhaps because of his background as a journalist, he's also not short of an opinion or two.

The perfect person then to unpack what the issues are holding marketers back and what needs to be done to address them.

Welcome to the Marketing Week podcast, Ben.

Hey Russell, how are you doing? Great to see you on this very sunny but hopefully not heatwave morning.