The Marketing Bestie Podcast with zoeunlimited
Oct 5, 2026 · 21 min · 16 segments
does it seem like everyone and their moms are 20? Join our glow up…
While eight-year-olds are transforming their faces to 20-year-olds, and 12-year-olds are tapping into their concept of womanhood by making thirst trap TikToks, the girlhood they are so tired of has a much different appeal to the adults.
All of a sudden, girls go from toddlers to full-grown women, but full-grown women only have one goal: to be a girl again.
[gentle music]
Remember when you were a little girl? The gush of excitement you feel when you imagine what you'll be like as an adult, you can be anything.
You can be a musician, a rocket scientist, a designer, a neurosurgeon.
The possibilities are endless, and the idea of being an adult, having a real job, is so cool.
You sneakily put on your mom's lipstick-
Did you do anything in the bathroom?
Uh-uh
... and try on her heels.
A grown-up woman is all you wanted to be, until one point.
You realize that being an adult seems less glam than in the pink sparkly movies.
Being a woman is hard work.
Isn't it easier if the answer to every problem in life is, "I'm just a girl." Why haven't you paid rent for two months? I'm just a girl.
Why didn't you show up to work? I'm just a girl.
Why did you spend $6,969 on a used Stanley Cup? Listen, I'm just a girl.
Hello?
Hey, I can't come into work today.
Is everything okay?
I can't see.
You can't see?
No, I can't see myself working today.
Bye.
From girl dinner to girl math to sounding like a baby girl to now the obsession with anti-aging that begins at 10, being an adult is almost un-womanlike, and aging is a horror story that only exists on the internet.
While eight-year-olds are transforming their faces to 20-year-olds, and 12-year-olds are tapping into their concept of womanhood by making thirst trap TikToks, the girlhood they are so tired of has a much different appeal to the adults.
All of a sudden, girls go from toddlers to full-grown women, but full-grown women only have one goal: to be a girl again.
[gentle music]
Remember when you were a little girl? The gush of excitement you feel when you imagine what you'll be like as an adult, you can be anything.
You can be a musician, a rocket scientist, a designer, a neurosurgeon.
The possibilities are endless, and the idea of being an adult, having a real job, is so cool.
You sneakily put on your mom's lipstick-
Did you do anything in the bathroom?
Uh-uh
... and try on her heels.
A grown-up woman is all you wanted to be, until one point.
You realize that being an adult seems less glam than in the pink sparkly movies.
Being a woman is hard work.
Isn't it easier if the answer to every problem in life is, "I'm just a girl." Why haven't you paid rent for two months? I'm just a girl.
Why didn't you show up to work? I'm just a girl.
Why did you spend $6,969 on a used Stanley Cup? Listen, I'm just a girl.
Hello?
Hey, I can't come into work today.
Is everything okay?
I can't see.
You can't see?
No, I can't see myself working today.
Bye.
From girl dinner to girl math to sounding like a baby girl to now the obsession with anti-aging that begins at 10, being an adult is almost un-womanlike, and aging is a horror story that only exists on the internet.
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