**Anthropic goes public, Microsoft’s buyout wave & Salesforce buys Braze**
Anthropic has filed its IPO paperwork, Microsoft is offering buyouts to tens of thousands of employees, and Salesforce has acquired Braze. In this week’s episode, Julius and his co-host look at what each of these stories means for marketers. They also ask whether Microsoft Office and big SaaS platforms can stay relevant now that teams build decks, files and even CRMs directly with AI.
- **Anthropic’s IPO:** revenue growth from $4B to $33B, falling compute costs, a new consulting arm, and whether the hypergrowth can last.
- **Microsoft’s buyout wave:** why 60% of the Mediacharge team no longer uses PowerPoint, and what still keeps companies on Microsoft (Teams, SharePoint, Azure).
- **Salesforce acquires Braze:** what a customer engagement platform does, and whether buying more features can protect Salesforce from AI-built tools.
- **Vibe-coded CRMs:** why custom-built CRMs could become a big opportunity for consultancies.
- **Think first, then prompt:** why the strategy work still has to come from you before Claude does the execution.
The figures are written as the hosts quoted them, so check them before you publish. If you know the co-host’s name, add it to the second sentence of the opening paragraph.
