The Leverage Podcast - Gina Duncan

Well, when we first started out in the business, we took our...

We had our own cameras.

We took our own pictures.

Mm-hmm.

I don't think there's an agent out there now that does that, unless they're a professional photographer, right? So that's just-

Yeah

... one example of how the industry's evolved.

I early on said, "I am not a professional photographer, so I think I need to hire one-

Mm-hmm

... to represent your property in the best light that it can be." I actually have professional stagers that I hire.

Uh, I can stage a property.

I'm a great sense of interior design, but is it the best use of my time?

Mm.

It's not the best use of my time for my client's sake.

Yeah.

So staging, photography, uh, some of the marketing, uh, ordering postcards.

Anything that takes me away from being accessible and available to my client-

Mm-hmm

...

I will try and delegate out.

And then have strong team members in place.

I don't, uh, particularly have a showing agent because I love to be the one showing the property.

Mm-hmm.

And I think that is, uh, part of my duty to my clients.

That's just my business model.