The Leadway Wealth Builders Podcast
Sep 23, 2026 · 51 min · 12 segments
He went from burning out selling vacuum cleaners door to door to building a team of 12 closers, 200–300 leads per day, and 80–100 active novation deals nationwide — from his penthouse. In this…
So traditional wholesale is you have an off-market distressed seller for the most part, normally with a distressed house.
So normally a wholesaler will agree to a contract price with that seller, and then they will resell or assign their contract contract to a cash buyer investor.
So normally someone that's going to rent the house out or someone that's going to fix it up and then sell it on the market to just a regular end user.
So in Novation, Most of it's the same where you have a distressed seller, the house itself may or may not be distressed.
Maybe it's in great shape, maybe it's in horrible shape, but the seller's situation itself, their life is the main motivating factor.
And they're looking for a cash buyer But there's normally something preventing it from being a fit for an off market wholesale deal.
is in good shape and they just can't take a 50 cents on the dollar offer, but they are willing to give up some equity because of their life situation.
We explain to them, we're going to market our contract and resell it to a third party buyer.
And with our paperwork, we can sell it to both either an investor off market or We can hire a realtor on the seller's behalf and manage the realtor and sell it to a third party buyer that might just be buying the house just to live there.
Basically, we handle everything in getting the buyer and getting the deal to the finish line.
So they get more money than they would get from a cash buyer and they get a shorter timeline.
But it's kind of like the halfway point between wholesaling and like a retail transaction with the realtor.
So traditional wholesale is you have an off-market distressed seller for the most part, normally with a distressed house.
So normally a wholesaler will agree to a contract price with that seller, and then they will resell or assign their contract contract to a cash buyer investor.
So normally someone that's going to rent the house out or someone that's going to fix it up and then sell it on the market to just a regular end user.
So in Novation, Most of it's the same where you have a distressed seller, the house itself may or may not be distressed.
Maybe it's in great shape, maybe it's in horrible shape, but the seller's situation itself, their life is the main motivating factor.
And they're looking for a cash buyer But there's normally something preventing it from being a fit for an off market wholesale deal.
is in good shape and they just can't take a 50 cents on the dollar offer, but they are willing to give up some equity because of their life situation.
We explain to them, we're going to market our contract and resell it to a third party buyer.
And with our paperwork, we can sell it to both either an investor off market or We can hire a realtor on the seller's behalf and manage the realtor and sell it to a third party buyer that might just be buying the house just to live there.
Basically, we handle everything in getting the buyer and getting the deal to the finish line.
So they get more money than they would get from a cash buyer and they get a shorter timeline.
But it's kind of like the halfway point between wholesaling and like a retail transaction with the realtor.
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