Feb 25, 2026 · 1 hr 6 min · 13 segments
Marketing has never had more tools. But has it ever had less patience? In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which…
Mongezi MtatiHost
The other take is if you follow trends, you're not really creating or changing anything.
So besides AI, what other trend has shifted how marketing is and will continue to, to change the space that marketing plays in?
Um, I don't know if this is a trend, but personally I can't bear it, is when you can't find a person to speak to.
know, the trend to have a chat bot can answer a million questions at once or to be referred to a lovely WhatsApp number where they respond immediately.
The other take is if you follow trends, you're not really creating or changing anything.
So besides AI, what other trend has shifted how marketing is and will continue to, to change the space that marketing plays in?
Um, I don't know if this is a trend, but personally I can't bear it, is when you can't find a person to speak to.
know, the trend to have a chat bot can answer a million questions at once or to be referred to a lovely WhatsApp number where they respond immediately.
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