The Latino Wealth Mindset: Breaking the Beliefs That Hold Us Back

I look in market trends.

I'm very interested in what the legal market's going to look like, the consumer market's going to look like.

And so I look at public school enrollment and right now it's in the 60% for Hispanic.

For sure, you know, and we're already the number one population base in the state.

That'll just continue to grow.

Well, 20% right now.

Currently, nationally, 20% of the U.S. demographic is Latino, 69 million.

We're projected by the year 20, I think in the next 15 years, to go to 28%.

You take that, you take African-Americans at 13%, 14%.

I mean, we're basically almost half of the population, right? And the problem is this.

There used to be this concept called the golden rule.

The golden rule, the biblical goal to do unto others, you would have them do unto you.

But currently right now, the golden rules, he who has the gold rules.

And so at this point right now, that's why I have, I've been doing this for a long time, but I took a few years off because I have a lot of really large entertainers that have grown really big and handled them.

I've jumped back into this speaking gig and writing books again.

Because I've realized after so many years, there's still a lot of racial inequality.

There's a lot of wealth gap inequality with Latinos.

And we got to teach them how to build wealth, not how to spend more, not how to earn more.

You can earn more and spend more, but that doesn't make you wealthy.

Right.

And we realize that it and people who listen to us will say, well, I don't make enough money.

So here's the thing.

I worked with multimillionaires and billionaires at Kenneth Leventhal in Newport Beach, California, back in the 80s and 90s.

I go back to Boyle Heights in East LA.

I was there for 15 years.

I look in market trends.

I'm very interested in what the legal market's going to look like, the consumer market's going to look like.

And so I look at public school enrollment and right now it's in the 60% for Hispanic.

For sure, you know, and we're already the number one population base in the state.

That'll just continue to grow.

Well, 20% right now.

Currently, nationally, 20% of the U.S. demographic is Latino, 69 million.

We're projected by the year 20, I think in the next 15 years, to go to 28%.

You take that, you take African-Americans at 13%, 14%.

I mean, we're basically almost half of the population, right? And the problem is this.

There used to be this concept called the golden rule.

The golden rule, the biblical goal to do unto others, you would have them do unto you.

But currently right now, the golden rules, he who has the gold rules.

And so at this point right now, that's why I have, I've been doing this for a long time, but I took a few years off because I have a lot of really large entertainers that have grown really big and handled them.

I've jumped back into this speaking gig and writing books again.

Because I've realized after so many years, there's still a lot of racial inequality.

There's a lot of wealth gap inequality with Latinos.

And we got to teach them how to build wealth, not how to spend more, not how to earn more.

You can earn more and spend more, but that doesn't make you wealthy.

Right.

And we realize that it and people who listen to us will say, well, I don't make enough money.

So here's the thing.

I worked with multimillionaires and billionaires at Kenneth Leventhal in Newport Beach, California, back in the 80s and 90s.

I go back to Boyle Heights in East LA.

I was there for 15 years.