40 Years Residential-Only. Now He's Going Commercial.

Scott Benson started Benson Landscape & Design as a teenager in Rochester, New York, and has spent nearly 40 years building it into a 50-person residential landscape design, installation, maintenance, and snow company. In this episode, Scott joins Jack Jostes at the SIMA Symposium to share how the business grew from mowing neighborhood lawns and snowblowing driveways into a company with a leadership team, more than 40 service lines, and a strong reputation with residential clients. Now Scott is taking on a new challenge: commercial snow removal. He explains why Benson is starting with carefully selected properties, repeated direct-mail touches, and a long-term approach instead of chasing every opportunity. Scott and Jack also dig into leadership, culture, team development, digital marketing, video, and why continued company growth creates more opportunities for employees. You’ll Learn: - How Benson built a profitable residential snow service and why they’re keeping it - How Scott plans to enter commercial snow with targeted properties and repeated outreach - Why growing from 35 to 50 employees made leadership, trust, and systems more important - How Benson uses email, SEO, reviews, and video to educate clients about 40+ service lines - Why continued company growth creates career opportunities for the team Connect With Today’s Guest 🌳 Benson Landscape & Design: https://bensonenterprises.com/ 👤 Connect with Scott Benson: https://www.linkedin.com/in/scott-benson-824738126/ 🏢 Guest Company Facebook: https://www.facebook.com/BensonEnterprises Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/