From Insurance Restoration to Retail: How Jake Huotari Hit Nearly $4M in Year One

And I'm going to go into the value-based things that we talk about.

Well, first

of

all, don't

discredit what you just said.

The dude did almost four main in their first year.

That's nuts, dude.

That's nuts.

You know what I mean? So I'm just – that's not easy to do an insurance restoration in your first year.

And some folks don't know what retail even means, Jake.

You know what I mean? Like, you know what I'm saying? Like, you had an idea, I'm sure, of what retail was, and I had a couple of your guys out from your neck of the woods that just, like, once they got here, they're like, They think it's a low margin, and here you go.

Let's just chase each other to the bottom, and whoever can come out with the lowest price.

Absolutely, quite the antithesis.

We're going to be, what you said, value-based.

It's a value-based proposition.

How well can you articulate your value? And your ability to do that is directly proportionate to your ability to charge a premium.

without a doubt ken like i'm you know i'm going to share some just some specifics with with margins that you helped us understand i'm not going to get into all the details with this because

no but i wish you i love that you were going to because i got into it with a guy last night on messenger he was like he said he disagreed respectfully so respectfully

Hey, and that's fine.

People can disagree.

That I

mentioned that margin was higher in retail.

I'm like, I don't know what you want me to say.

It just factually is.

You know what I mean? Like there's nothing you can sell