Why Banning Colorful Energy Drinks Won’t Save Teens From Caffeine

The tragic death of a Texas teen allegedly from an energy drink is heartbreaking (full stop). But when government officials (like Texas Attorney General) attempt to connect the dots between “bright packaging aesthetics” and energy drink brands deceptively marketing to minors…it ends up sounding downright silly. As a parent, I’m totally onboard with protecting children…but banning colorful cans won't fix a lack of consumer awareness on safe caffeine limits for developing bodies. And I don’t want to get into the energy drinks versus coffee debate, but what I will say is that at least energy drinks labeling (especially Alani Nu and CELSIUS) voluntarily lists the caffeine amount clear as day…along with carrying specific statements on age (and maturity) of the user. These serve as an example of the corporate responsibility from these beverage companies that provide a clear statement that the products aren’t to be used by children. Now, if there are specific issues, supported by data, like the need for font size to be larger than currently required by Federal Law on some areas of energy drinks so that they are easier to see, as that would be more beneficial to inform consumers, I’m confident any industry stakeholder would be happy to explore those conversations with the FDA (or any government official) and find ways of working together for the benefit of all concerned parties. But I’m curious…would you support an age-restriction law on energy drinks in the United States?