Celsius Holdings, Inc.
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. The firm now owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It dedicates its efforts to product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.www.celsius.com
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Search complete. 10 mentions across 4 episodes found for "Celsius Holdings, Inc.".
Sep 16, 2026
Norma FloodHOST
Every jersey, every court, every football field, you're going to see this through the entire school year.
Norma FloodHOST
Celsius Energy Drinks just signed to be the official sponsor for ESPN's college game pregame shows.
Norma FloodHOST
These energy drinks are just filtering into college campuses.
Norma FloodHOST
They are preying on the most vulnerable group of all.
Norma FloodHOST
Her family's attorney said she started drinking the product after seeing it promoted on social media for its health and energy benefits.
Norma FloodHOST
She began posting about it herself, the way influencers do.
Norma FloodHOST
Now, Alani Nu contains 200 milligrams of caffeine per 12-ounce can, similar to Celsius.
Norma FloodHOST
The FDA recommends healthy adults cap caffeine at 400 milligrams per day, but teens ages 12 to 17 should stay under 100 milligrams.
Joshua SchallHOST
But anyone not entirely familiar in the first few days of 2025, Keurig Dr. Pepper dropped basically a billion dollars for an initial 60% stake in Ghost with the remaining buyout date set for 2028.
Joshua SchallHOST
Then in April, 2025 Celsius holdings officially closed its $1.8 billion acquisition of Alani new next in September, 2025 NutriBolt owner of C4 energy increased its initial investment totaling over $200 million to secure a majority stake in bloom nutrition.
Joshua SchallHOST
Also the sidebar will be contextually important later, but KDP owns about one third of Nutribolt after making an $863 million strategic investment back in December, 2022.
Joshua SchallHOST
Okay.
Joshua SchallHOST
So while accurately evaluating which of these three distinct strategic playbooks wins, the long game will require much more than who's generated the most retail dollar sales growth to date.
Joshua SchallHOST
Maybe that's the easiest starting point for this comparison and based solely on that us energy drinks market metric.
Joshua SchallHOST
Celsius holdings and Alani knew would be the clear winner before the acquisition.
Joshua SchallHOST
Alani knew was right around $1 billion in last 52 week retail sales.
Patricia MaryNARRATOR
Then I tried Ani-Nu's cotton candy, which made the others seem like green juices in comparison.
Patricia MaryNARRATOR
Kyle Watson, the chief brand officer for Celsius Holdings, said it's the most popular flavor.
Patricia MaryNARRATOR
It might be the sweetest thing I've ever tasted and was the only drink I couldn't finish.
Patricia MaryNARRATOR
Still, hot pink bubbles on the can suggest a guilt-free treat.
Patricia MaryNARRATOR
Then I tried Ani-Nu's cotton candy, which made the others seem like green juices in comparison.
Patricia MaryNARRATOR
Kyle Watson, the chief brand officer for Celsius Holdings, said it's the most popular flavor.
Patricia MaryNARRATOR
It might be the sweetest thing I've ever tasted and was the only drink I couldn't finish.
Patricia MaryNARRATOR
Still, hot pink bubbles on the can suggest a guilt-free treat.